First Methodist Church, Moorestown, NJ                                         

April 2023 – March 2024

Communications Coordinator

• Manage and mentor a communications & production team of 20 people and collaborate with leadership to develop campaign strategies by collaborating with stakeholders to develop tactics and recommendations

• Prepare, promote, and fully produce a weekly podcast, Sunday Services, online content, and daily social media content

• Monitor social channels, research trends, develop and implement strategies across multiple platforms including LinkedIn, Youtube, Instagram, Meta, and Pinterest, create branded content, provide S.E.O., manage online communities, and analyze metrics and performance data using Hootsuite, Adobe creative suite, G-Suite, and Google Ads

• Develop call agendas, priorities, recaps, and deadlines, manage the communications budget, gather and address feedback, assemble monthly performance reports, track and organize clip lists, maintain media contact lists, conduct research, maintain the website, all social media, and relate content

• Draft, edit, and proofread all PR materials and other internal and external communications, pitch letters, press releases, fact sheets, backgrounders, and digital ads

• Handle project management, plan and coordinate special events, implement communications strategies, host webinars, discuss trends and best practices, and connect with the brand community

• Develop communications plans and pitches using creative thinking and problem-solving to create awareness, demand, engagement and quality assurance for client materials

• Manage relationships with vendors, production partners, stakeholders, and clients by developing pitches from conceptualization to completion

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Aversa PR, Philadelphia, PA      

October 2022 – April 2023

Account Executive

• Maintain media contact lists, clip placements lists, contact sheets, client service and account management for 10+ client accounts in the food and lifestyle industries

• Create and maintain media lists containing 30-60 entries, handle media outreach events and inquiries, and cultivate relationships with vendors, media contacts, clients, stakeholders, influencers, journalists, and TV News media

• Create online media content for platforms such as TikTok, LinkedIn, Instagram, SnapChat, X, Meta, and Youtube, and manage online communities

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Dr. Rissy’s Writing & Marketing, Philadelphia, PA                                     

June 2022 – October 2022

Public Relations Manager

 

• Coordinate team meetings for an overseas team of 6+ to ensure quality, success, brand consistency, and content optimization

• Manage the agenda and content calendar for planning, development, and execution of all scheduled content and initiatives

• Use creative problem solving and critical thinking methods to develop new communications procedures, eliminate process inefficiencies, provide numerous resources for our team, and improve time management on deliverables

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Braithwaite Communications, Philadelphia, PA      

January 2022 – May 2022

Intern

• Develop clips lists and media lists with 30-60 entries, monitor media daily, research insights, analyze metrics, and aid with client service and account management for 6+ clients in the financial, legal, tech, B2B, & B2C space

• Develop and implement campaign strategies across various platforms including 2-4 weekly social media posts on LinkedIn, Facebook, and other digital platforms for Wescott Financial and Buchanan, Ingersoll, & Rooney

• Conceptualize, write, and edit 10 podcast ideas, prepare 15 concise published summaries for Buchanan, Ingersoll, & Rooney’s Dimensions of Diversity podcast, and write numerous blog entries

• Aid in the development of campaign strategies, pitch angles, social content, and recommendations 

• Draft, edit, and proofread press releases, fact sheets, backgrounders, blogs, and podcast summaries

• Help develop pitches, and campaign ideas, conduct research, ensure project alignment with strategic objectives, and develop monitoring reports for client accounts

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FischTank PR, New York, NY    

September 2021 – January 2022

Intern

• Research ~60 news articles per day for trend-jacking and pitching, scan publications for media coverage, aid with client service and account management, and develop media lists, clips lists, and contact lists for clients in the financial, legal, tech, B2B, and B2C space

• Collaborate with senior management, account associates, project management staff, and team members to execute projects & client communications creating awareness, demand, engagement, and quality assurance for client materials

• Monitor media daily, track media mentions, and compile extensive keyword and S.E.O. research

• Research trends and collaborate on campaigns to drive traffic

• Compile performance reports and key metrics to ensure highest quality deliverables

• Draft, edit, and proofread PR and brand materials, internal & external communications, pitches, and media contents